Equillibrium breaks it down and wants to hear less talk, see more WALK.

It has been difficult the past year to put feelings into words with the realities faced today regarding our environment and ethics.  Since the Trump administration was elected,  there have been no words.  No words to describe the impacts of greedy decisions for profit threatening what we not only love,  but need for a quality life.  You cannot quantify or replace the intrinsic,  we MUST defend and protect it.

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Equillibrium Wolf Spirit Look 2018 …  stand for wolves, they are essential!                                                                                                  robins.photography

We speak now to reinforce light in darkness.  To support and encourage all to choose love over fear.  What we do about this in a positive, equal force to the negativity we navigate everyday is critical in holding our spirits high.  Be awoke,  live in action not activity.  As consumers WE hold the POWER to VOTE with our DOLLARS and hold irresponsible Corporations responsible for their actions through exposure and boycotts.  Conscious consumption must be practiced, not just talked about, for any effective change to occur.

Why are soo many who mean well out of alignment in their actions,  to actually be part of the problem with oblivion?  In fact a LIM University study revealed, “that when it comes to buying, ‘Millennials’ are NOT Eco-Fashionistas.”  Sad, but true…  they are missing out in using one of the MOST powerful tools for change,  the VOTE in what you consume. Collectively,  the power of those dollars is huge and speaks loud enough to be heard.  Here is an article, titled “In Apparel It’s Fast Fashion Versus Sustainability”,  by Rivet Magazine addressing the fact that fast fashion is NOT sustainable and IS the problem with Industry pollution and questionable ethics in around World.  The discussion was introduced decades ago to move the Industry towards more sustainable and ethical practices…  the time for talking is over.  Time to do. WALK IT.

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Walk the line….                                        robins.photography

We know better.  We can do better and we must.  Time is up for many things;  unconscious consumption is one of them.  If majority of the manufacturers out there won’t willfully be responsible with HOW their products are sourced and made,  then it is time for the consumer to demand they do so and be willing to pay at the register for it.  Why the masses are rewarding any Business that does otherwise with purchases is mind boggling.  Complacency kills and you are what you eat,  wear,  support,  etc.  Time for all to walk the line or face being exposed as a poser and weak link.  These are serious times and we all must roll up our sleeves and do our minor part to collectively gain momentum for a better way. Get punk and get to work on your behavior…  after all it is the behavior that creates the most effects in a positive or negative way.  99% of change is made through a change in behavior…  stop over consuming with fast fashion and know where your money goes.  What does your consumer behavior support?

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Wave your flag for good through sustainable fashion!!!                                         robins.photography

Here are some steps to get off a fast fashion diet and move toward  sustainable, conscious consumption.  It is beyond fashionable to give a shit,  as well as feels good to do,  so do it!

1) First observe your consumer behavior…  keep a log if you need to look at it later.  Where do you spend your hard earned fashion dollars?

2) Second,  do some “Googling” and research the Corporations you are “loyal” to.  Know what the values you’d like to support.  Do they support them too? Go to their website and read their Company Mission Statement and policies toward the environment,  production,  etc… do they align with their track record over time?  Are they philanthropic?

3)Third,  research who is a part of the sustainable movement in Fashion,  and for how long?  Are they the real deal or are they “green washing” with clever marketing and lacking action?  Know what that means…

4) Fourth,  start resisting impulsive shopping in all forms to decide if that expense is a necessity or nicety…  does the purchase empower you or make you feel bad?  Move away from purchases that feel conflicted or bad.  It is better to buy nothing than things with negative impacts beyond the register.  Get empowered with your dollars through purchases that make you feel good in every way.

Repeat steps 1-4 in every aspect of your purchasing power you want to explore (food, banking, etc.)…  there will be some Corporations it is hard to get away from,  but we must RESIST and stay AWOKE.  The time is now, we know you can.  We see you, do you see us?

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Equillibrium’s new Look Book: “Black & White”

With all the hot air flying around,  we would like to empower you…  be the change,  wear your heart on your sleeve,  and NEVER stop acting out through LOVE!

Please take a look,  support a brand walking the walk for over 17 years,  and believe in yourself to be a part of the solution…  enjoy!

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Equillibrium 2017 Year in Review

EQholiday2017_Peace(this is a repost from our website blog,  sorry it is late… better that than never)

As we enter 2018,  Equillibrium thanks every one of you who has purchased goods from us.  Because of you we reach for more and are able to exist as a brand you can trust in sustainable fashion.

As the year comes to a close,  we reflect on our impacts from sales in 2017 and set new goals for 2018.  Our donations toward sustainability in 2017 break down as follows: (links to non-profits under the “Activism” in our menu)

50% Western Environmental Law Center

25% Earth Justice

12% Mission Wolf

8% Humane Society of the United States

5% The American Red Cross

We are so grateful to do what we love and be supported in not only our creations,  but our integrity in how we design, source, and produce sustainable high fashion street wear and accessories for you.  Again,  many thanks and continued returns.

We wish you Happy Holidays!  Have a Happy Hanukkah,  Merry Christmas, and Happy New Year! May there be peace on Earth and good will to all…

SK8 2 CR8 in style with Equillibrium …

Hard to believe summer is around the corner when we just got record snow fall in Colorado.  However,  it is almost here and we have some upcoming events we’d like to promote…

First,  is the Annual Dave Tuck Skate Jam in Ann Arbor, Michigan.

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Here is a nice commentary explaining who Dave Tuck is,  why his jam is in MI,  and what the event raises money for by Josh Meisler-  the event’s Creator,  Coordinator, and Host.   Josh, we thank you for keeping Dave’s essence alive through this kick ass rally to sk8 in his honor.  We cherish and miss you Dave ❤

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The other event we are promoting is a Girl SK8 Jam in North Carolina,  called S.E.S.H. Skate Jam – an acronym for South Eastern Sister Hood Skate Jam.  This event dreamed up by our OG Skate Sister Tamra Church.   The event was inspired to bring Girls who share a love for skateboarding together at all ranges of ages as well as skill levels.This is its kick off year,  it will be rad to see what it grows into for next year!

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Lastly there are Skateboard Camps coming up from Duchess Ride up in Eagle County starting June 4th!  Duchess Ride is a 501(c)3 non-profit who’s mission is to cultivate TENACITY, CAMARADERIE, and CREATIVITY in young girls.  They do great work and we love them for it!  Check out the link to their website for more information.

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Celebrate Life: Equillibrium Year End Report 2016

2016 kicked off with a heavy heart loosing a person who co-created the Eagles,  Glen Frye,  and the news of the Man who played their records like a soundtrack to my childhood having Cancer,  my Dad- Pat Henriksen.  Equillibrium’s segment on the runway for Denver West Word’s Whiteout 2016 was dedicated to them…  FYI-  Dad is stable and we are grateful for everyday we still have him.  With all the amazing People who passed this year:  David Bowie,  Lemmy,  Glen Frye,  Carrie Fisher,  Debbie Reynolds, Zsa Zsa Gabor,  Mohamed Ali, Florence Henderson,  George Michael,  Alan Thick to name a few…   2016 cannot have my Dad!

The 2016 “election” year raged on,  sales were slow as costs to produce went up.  Commercial rent in Denver has sky rocketed with the new high demand to live and do business here and election years are never good for Small Businesses.  Despite all those obstacles,  Equillibrium remains a Top Dog in authenticity,  sustainability with style,  and over all popularity.  A nice affirmation of this was Equillibrium’s invitation back to show at Denver Westword’s 2017 Whiteout Fashion Show (more on that in another blog).  With that said,  we made our year end donations joyfully,  knowing our brand has never been more relevant and needed in the Fashion Industry.

Overall,  as many know,  we like to put most our money where the lawyers are who create permanent change,  protection,  and conservation within the workings of the law.  Further,  lawyers go after violators,  hold them accountable for irresponsible actions taken against OUR Environment threatening a sustainable future,  and hit them where it hurts.   Despite slower sales than expected,  Equillibrium donated 12% of our gross sales this year.  That is a 2% additional donated from our 10% guaranteed donation toward sustainability from direct sales. This is because of a couple reasons:  First,  we could so we did and second,  we need to enter 2017 fighting hard for the issues we hold close to our heart.  The break down of where our monies went are as follows (click on their links to see the great work they do!):

59% donation to Earth Justice

16% donation to The Sierra Club

13% donation to Food and Water Action Fund

5% donation to The Natural Resource Defense Council

5% donation to  Oceana

2% donation to PETA

Further,  Equillibrium made a special clothing donation (3 BIG boxes) to Connected Soul for their work to assist at Standing Rock.  Water is LIFE,  we must protect what is sacred to life.  All links to the non-profits donated to have calls to action on their sites.  Please take a moment to explore their good works,  activate to sign,  and share causes you’d like to join the fight on.  Petitions make a big difference and are a voice for the voiceless.  Please consider taking the time to activate today if you have not yet.   Our list is far from checked off for who Equillibrium wants to send money to,  some have to wait until funds replenish in the new year… we can’t wait to sell more in 2017 so we can GIVE MORE!

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Angel, wearing an Equillibrium CORE Classic: EQ Skull Zip-up Hoodie chilling in Summit County USA

 

On a personal note:  It has been hard to get myself to write about this past October.   A dear Person and Friend passed away from Ovarian Cancer after a brave 4 year battle.  I suppose it is still surreal,  as I really believed she would survive-  and as most strong Warriors do,  she kept the battle hidden from view when it got gnarley.  Always smiling,  always gracious,  always beautiful…Hallie Olson Wastell is a favorite.   Her acceptance,  kindness,  and love was felt by many during her life.  I was lucky enough to be one of them.   At times I feel afraid to have favorites after experiencing so many be taken away too soon.   But I must say I wouldn’t trade knowing them for anything!  Thank you Hal for being my Pal…  forever loved and missed.

If any feel inclined,  there is a GoFundMe page for the Wastell Family–  Husband Jeff,  Son Jack,  and Daughter Chloe.  Nothing will bring Hallie back,  but perhaps some financial burdens in this life can be put to rest with help from others.  I was stoked to have had a very “Hallie Christmas” from Sined Skateboards where 100% of proceeds go to the Wastell Family.  If you like,  buy a deck and give here:  Hallie Sined Skateboard  available for sale,  not “pre-sale” only.

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Hallie Olson Wastell

 

Every year makes us stronger,  better,  and more capable of handling the roads that lie ahead.  My promise to you is this:  Equillibrium will always exist to promote human health and the environment.  We hope to make 2017 a successful year of support,  as we know a brand like ours has never been more relevant or needed than now.  Equillibrium exists to be a brand you are proud to wear with your head held high,  knowing your purchase was designed,  sourced,  and made with PEOPLE and PLANET being its top two priorities.  We are motivated to profit,  so we can do more and be more to all things Wild and sustainable…  for that is the preservation of LIFE,  our biggest LOVE here on Earth.  Together we can make 2017 the most sustainable yet by voting with our dollars every day!  Happy New Year!!!

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ACTION ALERT: “House Republicans Unveil Another Anti-wolf, Anti-endangered Species Appropriations Bill” — Howling For Justice

Center For Biological Diversity For Immediate Release, May 24, 2016 Contact: Jamie Pang, (858) 699-4153, Jpang@biologicaldiversity.org Release, May 24, 2016 House Republicans Unveil Another Anti-wolf, Anti-endangered Species Appropriations Bill 114th Congress Has Now Launched Nearly 20 Legislative Attacks on Wolves WASHINGTON— Republican members of the U.S. House of Representatives today introduced a bill to fund […]

via ACTION ALERT: “House Republicans Unveil Another Anti-wolf, Anti-endangered Species Appropriations Bill” — Howling For Justice

Summer is in balance with Equillibrium, a brand that gives !

SunflowerSummer is in full swing and we’d like to share with you some kool events Equillibrium will be a part of!

Equillibrium's Pillow Dress Donation

Equillibrium’s Pillow Dress Donation for Fashion Denver’s 2015 Dress Drive

First, quickly approaching event is this Saturday; June 14, 2015 at Studio Salon put on by Fashion Denver. It is a dress drive, we dropped off our dress donation yesterday (see pick to the left). Click here to read more about it on the Fashion Denver Website.

Next up on the roster is for the Denver Art Museum’s Final Friday Untitled Series. Friday June 26th will be an Untitled event hosted by DAM called Habitat. 6 of Denver’s Best were invited to submit for this event. They are as follows (and not in any particular order): Olivia McLean (ViVi), Deb Henriksen (Equillibrium), Mondo Guerra (Mondo), Sun Rose Iron Shell (Warrior Status), Sarah Folzenlogen (LoHi Bags), and Brandi Shigley (B. Shigley Designs). We are each given 1YD of natural cotton broadcloth to print on and make a bag from. Our pieces will be on display, and we aill have a panel discussion on our design concepts and what Habitat means to us. We LOVE it when topics like this merge into fashion! For Equillibrium and our customers, they are very related at all times. Hope to see you there at this special Untitled: “Habitat” event…

Fragile Xpressions Fashion Show benefit for Children's Hospital

Fragile Xpressions Fashion Show benefit for Children’s Hospital

As we recover from Summer Solstice 2015/ Go Skateboarding Day, no time is wasted. Our Creator, Deb Henriksen, will be again participating as a judge in Fragile Xpressions– a fundraiser fashion show for Children’s Hospital on Sunday June 21, 2015 at the Tivoli Center Downtown Denver. The designer challenge is to created a look from up-cycled denim. The dresses will go to auction to raise money for the Hospital.

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2nd Annual Dave Tuck Memeorial Pool Jam in Ann Arbor, MI

For those who want more action than a runway, will be in the Midwest, and sk8, a great event to attend is the 2nd Annual Dave Tuck Memorial Pool Jam at Tuck’s Hometown of Ann Arbor, MI. EQ donated some product for the event. Unfortunately, we will not be able to go to Michigan due to scheduling conflicts at the end of June.

In July, The Stronghold Society’s One Gathering at Denver Park will be hosting the third annual Amber Cangilose Memorial Girl’s Pool Jam Competition. The event and charity associated promote living life with passion. Please click the link for the event and learn more about the Stronghold Society. We are proud to be a part every year and collaborate with others who’s work is close to our heart… we will be popped up at this event. Look for the Equillibrium arrows and B/W awning stripes, say HI!

3rd annual AC Memorial Girl's Jam at Stronghold Society's One Gathering 2015 Denver Park

3rd annual AC Memorial Girl’s Jam at Stronghold Society’s One Gathering 2015 Denver Park