Equillibrium’s 2019 Year in Review

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Equillibrium SK8 Heart

Before we do a year in review, Equillibrium would like to thank you for your support! Because of all our customers who purchased from us in 2019, we were able to make donations to the following causes and organizations: Environmental non-profitsWestern Environmental Law Center, Environmental Defense Fund and the Southern Plains Land Trust  , Wolf Activism non-profit Sanctuaries- Mission Wolf, W.O.L.F. , and Animal Rights non-profits- PETA. 2019’s contributions broke down as follows…

64% to Environmental Non-Proft Organizations

30% to Wolf Activism Non-profit Sanctuaries

6% to Animal Rights Non-Profit Organizations

We could not have seeded what we want to see in the world in this way with out you.   You are proof you don’t have to give up being kool and fashionable for being sustainable. Equillibrium is a brand to be proud to wear. It shows you live it, love it, and wear your heart on your sleeve… all expressed through fashion.

Some other highlights of the year were the opportunities to work in collaboration with other artists… it is always great to see good work by all involved. I’d say the finale event for 2019 was our runway segment at Denver Fashion Week this past November.

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Equillibrium Mother Earth Look at DFW// Photo: Robins Photography

It was truly an enjoyable experience to work with Scott Lobben and his team at Rita B Salon. We hope for there to be more runway collaborations in the future! Our segment “FOREVER with the Wild” was a voice for the voiceless on the runway to educate consumers by saying very little… it was inspirational and therapeutic to express the message of today’s ugly environmental species & climate crisis in a beautiful way. That is why Equillibrium uses the runway and fashion as a platform for awareness.  Fashion is a way to express ourselves. Our messaging on the runway speaks volumes for those willing to hear… EQ Snow Leopard

Equillibrium Snow Leopard at DFW2019 Photo: Robins Photography

We are optimistic regarding the Trademark Infringement by Gucci. So far, from our research, we have not seen any merchandise using our Trademarks. It is our impression, our TM protections have stopped Gucci from marketing and selling anything with Equilibrium on it. They promised not to make goods for sale with and we are keeping watch to make sure their promise is kept.

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In other news, our CEO has been hired onto the Fashion Design Faculty at Rocky Mountain College of Art+Design. Deb Henriksen, LEED AP BD+C is their new instructor for Sustainable Fashion. She will also be working closely with the Fashion Design Department Chair to make the overall program more sustainably focused. Equillibrium is truly excited for the outreach, education, and difference to be made through this opportunity in 2020 and beyond.

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Equillibrium will be having exciting news regarding our 20yr Anniversary Celebration in 2020! It has been challenging to create, grow, and sustain a brand from nothing. 20 years in existance and being more relevant than ever as a sustainable street brand in fashion is something to celebrate!!! There will be no shortage of sk8ers, punk rock, and fashion during our favorite time of year at this party! Sign up for our news letter and follow us on FB, Instagram, Twitter, and Pinterest to hear it first!

2019 was a good year and we remain hopeful for an even better year in 2020.  Thanks for showing your support and helping fuel the mission of Equillibrium sustainable street brand.

Equillibrium to Voice for the Voiceless at the next Denver Fashion Week…

When asked by Charlie Price of Beauty Underground to be a part of the runway during Denver Fashion Week in November, the answer was absolutely YES!  The interesting aspect was to be a part of the second night on November 10th, Advant Garde Night, and collaborate with Scott Lobben and his team at Rita B Salon for hair and make up.  From the opportunity to make a powerful impact on the runway constructing 10 looks, the decision was made to “voice for the voiceless” though a color story of black and white. In true Equillibrium fashion,  the runway will once again be used as a sound board sending a clear message that time is running out, stand for Endangered Species, and be better to our Planet Earth. We titled our segment, “Forever with the Wild”.

“Good fashion is not enough to inspire me to create and construct apparel, especially on a runway.  It must be made ethically, be sustainable, have function, and send a message for awareness toward an environmental cause to the audience.” Deb Henriksen of Equillibrium. “Fashion is my outlet for change through self expression and activism. At this point in my life, I need it more than ever. It empowers me to have a broad reach and be the change I want to see.”

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Equillibrium “Be Wolf” from Black and White Look Book,

The show will begin with Father Time taking a stroll on the runway. Next, 8 looks inspired by Endangered Species will take the spotlight and endear you to their struggle for survival as habitat loss, pollution, poaching, and climate change threaten thier lives every day. Last, our Mother Earth will finish the segment with imagery sure to make the point clear… LOVE your Mother! What is good for the planet is good for People…

We hope to see you the evening of Sunday; November 10th at the Forney Museum of Transportation, 4303 Brighton Blvd, Denver, CO 80216… doors open at 4p, at 5:30p doors close no entry. Show to begin around 6p… you will NOT be disappointed!

Equillibrium x Rita B are going to HOWL!