Equillibrium to Voice for the Voiceless at the next Denver Fashion Week…

When asked by Charlie Price of Beauty Underground to be a part of the runway during Denver Fashion Week in November, the answer was absolutely YES!  The interesting aspect was to be a part of the second night on November 10th, Advant Garde Night, and collaborate with Scott Lobben and his team at Rita B Salon for hair and make up.  From the opportunity to make a powerful impact on the runway constructing 10 looks, the decision was made to “voice for the voiceless” though a color story of black and white. In true Equillibrium fashion,  the runway will once again be used as a sound board sending a clear message that time is running out, stand for Endangered Species, and be better to our Planet Earth. We titled our segment, “Forever with the Wild”.

“Good fashion is not enough to inspire me to create and construct apparel, especially on a runway.  It must be made ethically, be sustainable, have function, and send a message for awareness toward an environmental cause to the audience.” Deb Henriksen of Equillibrium. “Fashion is my outlet for change through self expression and activism. At this point in my life, I need it more than ever. It empowers me to have a broad reach and be the change I want to see.”

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Equillibrium “Be Wolf” from Black and White Look Book,

The show will begin with Father Time taking a stroll on the runway. Next, 8 looks inspired by Endangered Species will take the spotlight and endear you to their struggle for survival as habitat loss, pollution, poaching, and climate change threaten thier lives every day. Last, our Mother Earth will finish the segment with imagery sure to make the point clear… LOVE your Mother! What is good for the planet is good for People…

We hope to see you the evening of Sunday; November 10th at the Forney Museum of Transportation, 4303 Brighton Blvd, Denver, CO 80216… doors open at 4p, at 5:30p doors close no entry. Show to begin around 6p… you will NOT be disappointed!

Equillibrium x Rita B are going to HOWL!

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Equillibrium says to Protect, Defend, Love… everyday!

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It is a concerning time for humanity as we approach Earth Day 2019.  The current Administration is stripping protections to our wild places and wildlife for special interest and profit as man-induced climate change generates extreme weather events further threatening sustainability for many species.

As we wrestle feelings of helplessness and frustration we must stay strong in our opposition of accepting this as a new norm.  We know better and must always strive to do better.  It does not matter everyone is not on board with conscious consumption, it matters that you are and practice it.  Set good intention and see it through at all times no matter what.  Over time this example has large butterfly effects with positive impacts to offset momentum in the wrong direction creating hope to get in the right direction. Never discount that, never surrender.

Equillibrium commit

Equillibrium is committed…

So many say the actions of one mean nothing, it takes everyone to make it happen…  almost as an excuse to remain complacent.  Remember complaceny kills. The grey area is just as important as the black in white.  In many cases it is more improtant, due to its accessability to implement with baby steps while working toward making big strides. Everyone must start somewhere, and continue growth toward the end goal.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

This April, Equillibrium cheers you on at whatever place you are in being a part of the solution toward a sustainable future for life on Earth. Though it is infuriating what policies are being implemented from the White House threatening our Public Lands, Wildlife Reguges (especially in the Arctic),  the Endangered Species Act, the Environmental Protection Agency, etc. ; we must not accept any sense of defeat, but be ready to defend, protect, and continue the LOVE for human health, wildlife, and our wild places. There are no acts too small. They all add up and we must grow in numbers with this common goal. Engage, educate, and activate.  Take the time to learn what is happening, how you can offset it and activate resistance.

Equillibrium Frack Off

Equillibrium Frack OFF : Live it, LOVE it, Feel it, WEAR it!

Overwhelmed? Then, start with one cause like defending our predators: Wolves, Bears, Sharks, etc. / protecting human health: clean air, clean water, clean land, etc. / conscious consumption: sustainable fashion, reducing single use plastics, compost, etc. See where these topics lead you.  Your behavior will change, you will feel empowered not helpless,  and it will become obvious how interconnected everything is.  Small changes you make in your behavior have large impacts over time, as well as spread to better behavior by others by example. Take steps, be consistent. It is never too late, the time is now!  Love your Mother and each other…  be the change. Namaste.  Oi!

Accept no Substitutes to Help End Corporate Bullying: Gucci Disgraces Itself

Been wondering why the silence from Equillibrium over the past summer months? While taking time to enjoy the scenery, scents, and events Summers bring we have been engaged in a defense of our brand identity from a luxury fashion giant infringing on it.

Though prepared for our protections of use, we were not prepared for the treatment by the offender. They have deflected offerings to work together in order to continue use. They feel it is theirs to use how they want. The giant is Gucci. Here is the press release sent out Tuesday 11 September, 2018:

FOR IMMEDIATE RELEASE

Gucci Disgraces Itself by Infringing on Denver’s Decades-old Sustainable Street Brand Equillibrium

Denver, CO – September 11th, 2018Luxury brands such as Louis Vuitton, Chanel and Gucci are jumping on the sustainability bandwagon like newbie gamers fumbling over the latest AAA trend.

In early June of 2018, Gucci announced a 10-year commitment to sustainability in fashion which was branded as “Equilibrium” or “Equilibrium Gucci.” Gucci’s use of “Equilibrium” within their brand is a blatant trademark infringement on Denver-based Equillibrium , which is registered with the United States Patent and Trademark Office (USPTO). Gucci is a luxury brand household name, and hijacking the street credibility of the original Equillibrium name promises to create confusion in the marketplace while threatening to bury the independent brand on digital platforms.

Equillibrium is a 20 year-old company recognized by Common Law Rights that has risen from modest beginnings to build an accredited reputation as a sustainable fashion brand. Equillibrium’s founder Deb Henriksen is proud of the distinction she has earned as an entrepreneur promoting a brand that is firmly rooted in the original principles and practices of sustainability. For years, actions taken to defend Equillibrium’s trademarks were honored — until now. Gucci’s infringement is an obvious attempt to leverage the grassroots foundation Henriksen has built and conveniently apply it to their overnight marketing initiative.

Gucci acknowledges the issue at hand and that there need be an amicable solution for both parties. However, they refuse to rebrand, enter into a licensing deal, or collaborate with Equillibrium to work toward this goal. It is imperative that Equillibrium defend their trademark and ensure no greenwashing tactics are propagated with use of the word. Equillibrium has earned awards , editorial write ups , and a loyal customer base from the sustainability and integrity built into the brand since day one. Gucci can and will outspend Equillibrium in litigation, as displayed in their nine-year trademark infringement court battle with Guess . This is a classic case of corporate bullying by Gucci. Public transparency and holding Gucci accountable for its deliberate piracy is the best option towards a workable resolution for Equillibrium. Maximum broadcasting of this fraudulence towards the end consumer is needed in order for this injustice to be publicly identified and consciously boycotted.

This is a passionate appeal for your participation as a responsible, justice-minded member of the media. Caveat Emptor.

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Equillibrium From the Core for the Core

We hope this makes Gucci take Equillibrium and sustainability more seriously in fashion. This is not a marketing campaign, nor game, nor joke. For us it is a passion and a way of life. Our founder has practiced, studied, and worked in sustainability for over 30 years. The sacrifice to educate and engage consumers to support a sustainable brand has been challenging during times when no one was mindful towards such a thing- and definitely were not spending money on it.

Equillibrium thanks every one of you for your loyal support over the years and making purchases to feed the brand that feeds your soul.

Namaste