It has been difficult the past year to put feelings into words with the realities faced today regarding our environment and ethics. Since the Trump administration was elected, there have been no words. No words to describe the impacts of greedy decisions for profit threatening what we not only love, but need for a quality life. You cannot quantify or replace the intrinsic, we MUST defend and protect it.
We speak now to reinforce light in darkness. To support and encourage all to choose love over fear. What we do about this in a positive, equal force to the negativity we navigate everyday is critical in holding our spirits high. Be awoke, live in action not activity. As consumers WE hold the POWER to VOTE with our DOLLARS and hold irresponsible Corporations responsible for their actions through exposure and boycotts. Conscious consumption must be practiced, not just talked about, for any effective change to occur.
Why are soo many who mean well out of alignment in their actions, to actually be part of the problem with oblivion? In fact a LIM University study revealed, “that when it comes to buying, ‘Millennials’ are NOT Eco-Fashionistas.” Sad, but true… they are missing out in using one of the MOST powerful tools for change, the VOTE in what you consume. Collectively, the power of those dollars is huge and speaks loud enough to be heard. Here is an article, titled “In Apparel It’s Fast Fashion Versus Sustainability”, by Rivet Magazine addressing the fact that fast fashion is NOT sustainable and IS the problem with Industry pollution and questionable ethics in around World. The discussion was introduced decades ago to move the Industry towards more sustainable and ethical practices… the time for talking is over. Time to do. WALK IT.
We know better. We can do better and we must. Time is up for many things; unconscious consumption is one of them. If majority of the manufacturers out there won’t willfully be responsible with HOW their products are sourced and made, then it is time for the consumer to demand they do so and be willing to pay at the register for it. Why the masses are rewarding any Business that does otherwise with purchases is mind boggling. Complacency kills and you are what you eat, wear, support, etc. Time for all to walk the line or face being exposed as a poser and weak link. These are serious times and we all must roll up our sleeves and do our minor part to collectively gain momentum for a better way. Get punk and get to work on your behavior… after all it is the behavior that creates the most effects in a positive or negative way. 99% of change is made through a change in behavior… stop over consuming with fast fashion and know where your money goes. What does your consumer behavior support?
Here are some steps to get off a fast fashion diet and move toward sustainable, conscious consumption. It is beyond fashionable to give a shit, as well as feels good to do, so do it!
1) First observe your consumer behavior… keep a log if you need to look at it later. Where do you spend your hard earned fashion dollars?
2) Second, do some “Googling” and research the Corporations you are “loyal” to. Know what the values you’d like to support. Do they support them too? Go to their website and read their Company Mission Statement and policies toward the environment, production, etc… do they align with their track record over time? Are they philanthropic?
3)Third, research who is a part of the sustainable movement in Fashion, and for how long? Are they the real deal or are they “green washing” with clever marketing and lacking action? Know what that means…
4) Fourth, start resisting impulsive shopping in all forms to decide if that expense is a necessity or nicety… does the purchase empower you or make you feel bad? Move away from purchases that feel conflicted or bad. It is better to buy nothing than things with negative impacts beyond the register. Get empowered with your dollars through purchases that make you feel good in every way.
Repeat steps 1-4 in every aspect of your purchasing power you want to explore (food, banking, etc.)… there will be some Corporations it is hard to get away from, but we must RESIST and stay AWOKE. The time is now, we know you can. We see you, do you see us?