Equillibrium says to Protect, Defend, Love… everyday!

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It is a concerning time for humanity as we approach Earth Day 2019.  The current Administration is stripping protections to our wild places and wildlife for special interest and profit as man-induced climate change generates extreme weather events further threatening sustainability for many species.

As we wrestle feelings of helplessness and frustration we must stay strong in our opposition of accepting this as a new norm.  We know better and must always strive to do better.  It does not matter everyone is not on board with conscious consumption, it matters that you are and practice it.  Set good intention and see it through at all times no matter what.  Over time this example has large butterfly effects with positive impacts to offset momentum in the wrong direction creating hope to get in the right direction. Never discount that, never surrender.

Equillibrium commit

Equillibrium is committed…

So many say the actions of one mean nothing, it takes everyone to make it happen…  almost as an excuse to remain complacent.  Remember complaceny kills. The grey area is just as important as the black in white.  In many cases it is more improtant, due to its accessability to implement with baby steps while working toward making big strides. Everyone must start somewhere, and continue growth toward the end goal.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

This April, Equillibrium cheers you on at whatever place you are in being a part of the solution toward a sustainable future for life on Earth. Though it is infuriating what policies are being implemented from the White House threatening our Public Lands, Wildlife Reguges (especially in the Arctic),  the Endangered Species Act, the Environmental Protection Agency, etc. ; we must not accept any sense of defeat, but be ready to defend, protect, and continue the LOVE for human health, wildlife, and our wild places. There are no acts too small. They all add up and we must grow in numbers with this common goal. Engage, educate, and activate.  Take the time to learn what is happening, how you can offset it and activate resistance.

Equillibrium Frack Off

Equillibrium Frack OFF : Live it, LOVE it, Feel it, WEAR it!

Overwhelmed? Then, start with one cause like defending our predators: Wolves, Bears, Sharks, etc. / protecting human health: clean air, clean water, clean land, etc. / conscious consumption: sustainable fashion, reducing single use plastics, compost, etc. See where these topics lead you.  Your behavior will change, you will feel empowered not helpless,  and it will become obvious how interconnected everything is.  Small changes you make in your behavior have large impacts over time, as well as spread to better behavior by others by example. Take steps, be consistent. It is never too late, the time is now!  Love your Mother and each other…  be the change. Namaste.  Oi!

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Accept no Substitutes to Help End Corporate Bullying: Gucci Disgraces Itself

Been wondering why the silence from Equillibrium over the past summer months? While taking time to enjoy the scenery, scents, and events Summers bring we have been engaged in a defense of our brand identity from a luxury fashion giant infringing on it.

Though prepared for our protections of use, we were not prepared for the treatment by the offender. They have deflected offerings to work together in order to continue use. They feel it is theirs to use how they want. The giant is Gucci. Here is the press release sent out Tuesday 11 September, 2018:

FOR IMMEDIATE RELEASE

Gucci Disgraces Itself by Infringing on Denver’s Decades-old Sustainable Street Brand Equillibrium

Denver, CO – September 11th, 2018Luxury brands such as Louis Vuitton, Chanel and Gucci are jumping on the sustainability bandwagon like newbie gamers fumbling over the latest AAA trend.

In early June of 2018, Gucci announced a 10-year commitment to sustainability in fashion which was branded as “Equilibrium” or “Equilibrium Gucci.” Gucci’s use of “Equilibrium” within their brand is a blatant trademark infringement on Denver-based Equillibrium , which is registered with the United States Patent and Trademark Office (USPTO). Gucci is a luxury brand household name, and hijacking the street credibility of the original Equillibrium name promises to create confusion in the marketplace while threatening to bury the independent brand on digital platforms.

Equillibrium is a 20 year-old company recognized by Common Law Rights that has risen from modest beginnings to build an accredited reputation as a sustainable fashion brand. Equillibrium’s founder Deb Henriksen is proud of the distinction she has earned as an entrepreneur promoting a brand that is firmly rooted in the original principles and practices of sustainability. For years, actions taken to defend Equillibrium’s trademarks were honored — until now. Gucci’s infringement is an obvious attempt to leverage the grassroots foundation Henriksen has built and conveniently apply it to their overnight marketing initiative.

Gucci acknowledges the issue at hand and that there need be an amicable solution for both parties. However, they refuse to rebrand, enter into a licensing deal, or collaborate with Equillibrium to work toward this goal. It is imperative that Equillibrium defend their trademark and ensure no greenwashing tactics are propagated with use of the word. Equillibrium has earned awards , editorial write ups , and a loyal customer base from the sustainability and integrity built into the brand since day one. Gucci can and will outspend Equillibrium in litigation, as displayed in their nine-year trademark infringement court battle with Guess . This is a classic case of corporate bullying by Gucci. Public transparency and holding Gucci accountable for its deliberate piracy is the best option towards a workable resolution for Equillibrium. Maximum broadcasting of this fraudulence towards the end consumer is needed in order for this injustice to be publicly identified and consciously boycotted.

This is a passionate appeal for your participation as a responsible, justice-minded member of the media. Caveat Emptor.

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Equillibrium From the Core for the Core

We hope this makes Gucci take Equillibrium and sustainability more seriously in fashion. This is not a marketing campaign, nor game, nor joke. For us it is a passion and a way of life. Our founder has practiced, studied, and worked in sustainability for over 30 years. The sacrifice to educate and engage consumers to support a sustainable brand has been challenging during times when no one was mindful towards such a thing- and definitely were not spending money on it.

Equillibrium thanks every one of you for your loyal support over the years and making purchases to feed the brand that feeds your soul.

Namaste

 

Equillibrium breaks it down and wants to hear less talk, see more WALK.

It has been difficult the past year to put feelings into words with the realities faced today regarding our environment and ethics.  Since the Trump administration was elected,  there have been no words.  No words to describe the impacts of greedy decisions for profit threatening what we not only love,  but need for a quality life.  You cannot quantify or replace the intrinsic,  we MUST defend and protect it.

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Equillibrium Wolf Spirit Look 2018 …  stand for wolves, they are essential!                                                                                                  robins.photography

We speak now to reinforce light in darkness.  To support and encourage all to choose love over fear.  What we do about this in a positive, equal force to the negativity we navigate everyday is critical in holding our spirits high.  Be awoke,  live in action not activity.  As consumers WE hold the POWER to VOTE with our DOLLARS and hold irresponsible Corporations responsible for their actions through exposure and boycotts.  Conscious consumption must be practiced, not just talked about, for any effective change to occur.

Why are soo many who mean well out of alignment in their actions,  to actually be part of the problem with oblivion?  In fact a LIM University study revealed, “that when it comes to buying, ‘Millennials’ are NOT Eco-Fashionistas.”  Sad, but true…  they are missing out in using one of the MOST powerful tools for change,  the VOTE in what you consume. Collectively,  the power of those dollars is huge and speaks loud enough to be heard.  Here is an article, titled “In Apparel It’s Fast Fashion Versus Sustainability”,  by Rivet Magazine addressing the fact that fast fashion is NOT sustainable and IS the problem with Industry pollution and questionable ethics in around World.  The discussion was introduced decades ago to move the Industry towards more sustainable and ethical practices…  the time for talking is over.  Time to do. WALK IT.

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Walk the line….                                        robins.photography

We know better.  We can do better and we must.  Time is up for many things;  unconscious consumption is one of them.  If majority of the manufacturers out there won’t willfully be responsible with HOW their products are sourced and made,  then it is time for the consumer to demand they do so and be willing to pay at the register for it.  Why the masses are rewarding any Business that does otherwise with purchases is mind boggling.  Complacency kills and you are what you eat,  wear,  support,  etc.  Time for all to walk the line or face being exposed as a poser and weak link.  These are serious times and we all must roll up our sleeves and do our minor part to collectively gain momentum for a better way. Get punk and get to work on your behavior…  after all it is the behavior that creates the most effects in a positive or negative way.  99% of change is made through a change in behavior…  stop over consuming with fast fashion and know where your money goes.  What does your consumer behavior support?

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Wave your flag for good through sustainable fashion!!!                                         robins.photography

Here are some steps to get off a fast fashion diet and move toward  sustainable, conscious consumption.  It is beyond fashionable to give a shit,  as well as feels good to do,  so do it!

1) First observe your consumer behavior…  keep a log if you need to look at it later.  Where do you spend your hard earned fashion dollars?

2) Second,  do some “Googling” and research the Corporations you are “loyal” to.  Know what the values you’d like to support.  Do they support them too? Go to their website and read their Company Mission Statement and policies toward the environment,  production,  etc… do they align with their track record over time?  Are they philanthropic?

3)Third,  research who is a part of the sustainable movement in Fashion,  and for how long?  Are they the real deal or are they “green washing” with clever marketing and lacking action?  Know what that means…

4) Fourth,  start resisting impulsive shopping in all forms to decide if that expense is a necessity or nicety…  does the purchase empower you or make you feel bad?  Move away from purchases that feel conflicted or bad.  It is better to buy nothing than things with negative impacts beyond the register.  Get empowered with your dollars through purchases that make you feel good in every way.

Repeat steps 1-4 in every aspect of your purchasing power you want to explore (food, banking, etc.)…  there will be some Corporations it is hard to get away from,  but we must RESIST and stay AWOKE.  The time is now, we know you can.  We see you, do you see us?

Equillibrium’s new Look Book: “Black & White”

With all the hot air flying around,  we would like to empower you…  be the change,  wear your heart on your sleeve,  and NEVER stop acting out through LOVE!

Please take a look,  support a brand walking the walk for over 17 years,  and believe in yourself to be a part of the solution…  enjoy!

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SK8 2 CR8 in style with Equillibrium …

Hard to believe summer is around the corner when we just got record snow fall in Colorado.  However,  it is almost here and we have some upcoming events we’d like to promote…

First,  is the Annual Dave Tuck Skate Jam in Ann Arbor, Michigan.

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Here is a nice commentary explaining who Dave Tuck is,  why his jam is in MI,  and what the event raises money for by Josh Meisler-  the event’s Creator,  Coordinator, and Host.   Josh, we thank you for keeping Dave’s essence alive through this kick ass rally to sk8 in his honor.  We cherish and miss you Dave ❤

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The other event we are promoting is a Girl SK8 Jam in North Carolina,  called S.E.S.H. Skate Jam – an acronym for South Eastern Sister Hood Skate Jam.  This event dreamed up by our OG Skate Sister Tamra Church.   The event was inspired to bring Girls who share a love for skateboarding together at all ranges of ages as well as skill levels.This is its kick off year,  it will be rad to see what it grows into for next year!

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Lastly there are Skateboard Camps coming up from Duchess Ride up in Eagle County starting June 4th!  Duchess Ride is a 501(c)3 non-profit who’s mission is to cultivate TENACITY, CAMARADERIE, and CREATIVITY in young girls.  They do great work and we love them for it!  Check out the link to their website for more information.

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Summer is in balance with Equillibrium, a brand that gives !

SunflowerSummer is in full swing and we’d like to share with you some kool events Equillibrium will be a part of!

Equillibrium's Pillow Dress Donation

Equillibrium’s Pillow Dress Donation for Fashion Denver’s 2015 Dress Drive

First, quickly approaching event is this Saturday; June 14, 2015 at Studio Salon put on by Fashion Denver. It is a dress drive, we dropped off our dress donation yesterday (see pick to the left). Click here to read more about it on the Fashion Denver Website.

Next up on the roster is for the Denver Art Museum’s Final Friday Untitled Series. Friday June 26th will be an Untitled event hosted by DAM called Habitat. 6 of Denver’s Best were invited to submit for this event. They are as follows (and not in any particular order): Olivia McLean (ViVi), Deb Henriksen (Equillibrium), Mondo Guerra (Mondo), Sun Rose Iron Shell (Warrior Status), Sarah Folzenlogen (LoHi Bags), and Brandi Shigley (B. Shigley Designs). We are each given 1YD of natural cotton broadcloth to print on and make a bag from. Our pieces will be on display, and we aill have a panel discussion on our design concepts and what Habitat means to us. We LOVE it when topics like this merge into fashion! For Equillibrium and our customers, they are very related at all times. Hope to see you there at this special Untitled: “Habitat” event…

Fragile Xpressions Fashion Show benefit for Children's Hospital

Fragile Xpressions Fashion Show benefit for Children’s Hospital

As we recover from Summer Solstice 2015/ Go Skateboarding Day, no time is wasted. Our Creator, Deb Henriksen, will be again participating as a judge in Fragile Xpressions– a fundraiser fashion show for Children’s Hospital on Sunday June 21, 2015 at the Tivoli Center Downtown Denver. The designer challenge is to created a look from up-cycled denim. The dresses will go to auction to raise money for the Hospital.

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2nd Annual Dave Tuck Memeorial Pool Jam in Ann Arbor, MI

For those who want more action than a runway, will be in the Midwest, and sk8, a great event to attend is the 2nd Annual Dave Tuck Memorial Pool Jam at Tuck’s Hometown of Ann Arbor, MI. EQ donated some product for the event. Unfortunately, we will not be able to go to Michigan due to scheduling conflicts at the end of June.

In July, The Stronghold Society’s One Gathering at Denver Park will be hosting the third annual Amber Cangilose Memorial Girl’s Pool Jam Competition. The event and charity associated promote living life with passion. Please click the link for the event and learn more about the Stronghold Society. We are proud to be a part every year and collaborate with others who’s work is close to our heart… we will be popped up at this event. Look for the Equillibrium arrows and B/W awning stripes, say HI!

3rd annual AC Memorial Girl's Jam at Stronghold Society's One Gathering 2015 Denver Park

3rd annual AC Memorial Girl’s Jam at Stronghold Society’s One Gathering 2015 Denver Park

Equillibrium’s Blog Intro!!!!

Well, here it is Equillibrium’s blog.  As Equillibrium completes its first DECADE as a premier lifestyle brand in Colorado for high fashion street wear, it is time to acknowledge and respect years of requests to start a blog.

There will be an introduction to what Equillibrium is, how it started/ where we sprouted from, what we are doing, and where we are going. Blog topics will likely fit under the following categories:  FASHION, ART, SUSTAINABILITY, HEALTH, BOARDING: SK8, SURF, SNOW, BIKING/MOTORCYCLES, COLORADO (not in any specific order, all top ranking for Equillibrium).

This blog is to be INSPIRING, FUN, INTERESTING, and a an INFORMATIVE REFERENCE for you to use in deciphering “green-washers” in the market place from the real deal. We’ve noticed a lot of misinformation being portrayed as truth to today’s consumer with play on words. If Equillibrium can clear up confusion by example- it’s an honor!

We want to know what you think… please share your thoughts