… an equation for LIFE!

ImageThis past weekend was the 6th annual CAMTEST, Dave Tuck Invitational, Skateboard Contest and Jam. Not only was the sk8ing EPIC, but the event continues to embody the times and ties of our history. As a brand, we could not be more proud of our roots. Following our passions in life has lead to who we are today and will be tomorrow. The blood runs thick and the family is only growing.

This leads to a couple of introductions. First, Equillibrium is proud to announce Cara Kruse is now our CORE Sales Representative. Founder Deb Henriksen and Cara have known each other through skateboarding for the past 15 years and counting. Cara’s experiences and training from prior jobs has groomed her perfectly for this position with Equillibrium, and at the perfect time. Besides being heavily focused on outside sales, Cara will also be guest blogging. We are very excited!

Equillibrium Punk Moto Jacket

Equillibrium CORE Classics (EQ CC)

Secondly, Equillibrium will soon be launching our new CORE Classic (EQ CC) line this August 2013. Equillibrium Core Classics (EQ CC) will be a static line, available year-round, with select pieces being added over time. This line embodies the timeless street style and energy Equillibrium represents and will be available online, at “CORE Retailers”, and in our show room in Denver, CO. This is an exciting new approach for us in ready to wear, and will reinforce our relevance in street fashion. So far, the line consists of some basic hand bags and accessories, EQ Classic prints on T’s, a “seditionary” button up, and LOTS of black denim pieces (TBA- top secret)! All sourced and manufactured the Equilibrium way, sustainably and ethically… with a heavy dose of handy work and love. There are many exciting plans for Equillibrium ahead; we’ll be keeping you posted!

oslo copy

Equillibrium’s Blog Intro!!!!

Well, here it is Equillibrium’s blog.  As Equillibrium completes its first DECADE as a premier lifestyle brand in Colorado for high fashion street wear, it is time to acknowledge and respect years of requests to start a blog.

There will be an introduction to what Equillibrium is, how it started/ where we sprouted from, what we are doing, and where we are going. Blog topics will likely fit under the following categories:  FASHION, ART, SUSTAINABILITY, HEALTH, BOARDING: SK8, SURF, SNOW, BIKING/MOTORCYCLES, COLORADO (not in any specific order, all top ranking for Equillibrium).

This blog is to be INSPIRING, FUN, INTERESTING, and a an INFORMATIVE REFERENCE for you to use in deciphering “green-washers” in the market place from the real deal. We’ve noticed a lot of misinformation being portrayed as truth to today’s consumer with play on words. If Equillibrium can clear up confusion by example- it’s an honor!

We want to know what you think… please share your thoughts