Equillibrium breaks it down and wants to hear less talk, see more WALK.

It has been difficult the past year to put feelings into words with the realities faced today regarding our environment and ethics.  Since the Trump administration was elected,  there have been no words.  No words to describe the impacts of greedy decisions for profit threatening what we not only love,  but need for a quality life.  You cannot quantify or replace the intrinsic,  we MUST defend and protect it.

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Equillibrium Wolf Spirit Look 2018 …  stand for wolves, they are essential!                                                                                                  robins.photography

We speak now to reinforce light in darkness.  To support and encourage all to choose love over fear.  What we do about this in a positive, equal force to the negativity we navigate everyday is critical in holding our spirits high.  Be awoke,  live in action not activity.  As consumers WE hold the POWER to VOTE with our DOLLARS and hold irresponsible Corporations responsible for their actions through exposure and boycotts.  Conscious consumption must be practiced, not just talked about, for any effective change to occur.

Why are soo many who mean well out of alignment in their actions,  to actually be part of the problem with oblivion?  In fact a LIM University study revealed, “that when it comes to buying, ‘Millennials’ are NOT Eco-Fashionistas.”  Sad, but true…  they are missing out in using one of the MOST powerful tools for change,  the VOTE in what you consume. Collectively,  the power of those dollars is huge and speaks loud enough to be heard.  Here is an article, titled “In Apparel It’s Fast Fashion Versus Sustainability”,  by Rivet Magazine addressing the fact that fast fashion is NOT sustainable and IS the problem with Industry pollution and questionable ethics in around World.  The discussion was introduced decades ago to move the Industry towards more sustainable and ethical practices…  the time for talking is over.  Time to do. WALK IT.

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Walk the line….                                        robins.photography

We know better.  We can do better and we must.  Time is up for many things;  unconscious consumption is one of them.  If majority of the manufacturers out there won’t willfully be responsible with HOW their products are sourced and made,  then it is time for the consumer to demand they do so and be willing to pay at the register for it.  Why the masses are rewarding any Business that does otherwise with purchases is mind boggling.  Complacency kills and you are what you eat,  wear,  support,  etc.  Time for all to walk the line or face being exposed as a poser and weak link.  These are serious times and we all must roll up our sleeves and do our minor part to collectively gain momentum for a better way. Get punk and get to work on your behavior…  after all it is the behavior that creates the most effects in a positive or negative way.  99% of change is made through a change in behavior…  stop over consuming with fast fashion and know where your money goes.  What does your consumer behavior support?

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Wave your flag for good through sustainable fashion!!!                                         robins.photography

Here are some steps to get off a fast fashion diet and move toward  sustainable, conscious consumption.  It is beyond fashionable to give a shit,  as well as feels good to do,  so do it!

1) First observe your consumer behavior…  keep a log if you need to look at it later.  Where do you spend your hard earned fashion dollars?

2) Second,  do some “Googling” and research the Corporations you are “loyal” to.  Know what the values you’d like to support.  Do they support them too? Go to their website and read their Company Mission Statement and policies toward the environment,  production,  etc… do they align with their track record over time?  Are they philanthropic?

3)Third,  research who is a part of the sustainable movement in Fashion,  and for how long?  Are they the real deal or are they “green washing” with clever marketing and lacking action?  Know what that means…

4) Fourth,  start resisting impulsive shopping in all forms to decide if that expense is a necessity or nicety…  does the purchase empower you or make you feel bad?  Move away from purchases that feel conflicted or bad.  It is better to buy nothing than things with negative impacts beyond the register.  Get empowered with your dollars through purchases that make you feel good in every way.

Repeat steps 1-4 in every aspect of your purchasing power you want to explore (food, banking, etc.)…  there will be some Corporations it is hard to get away from,  but we must RESIST and stay AWOKE.  The time is now, we know you can.  We see you, do you see us?

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Equillibrium’s new Look Book: “Black & White”

With all the hot air flying around,  we would like to empower you…  be the change,  wear your heart on your sleeve,  and NEVER stop acting out through LOVE!

Please take a look,  support a brand walking the walk for over 17 years,  and believe in yourself to be a part of the solution…  enjoy!

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Equillibrium 2017 Year in Review

EQholiday2017_Peace(this is a repost from our website blog,  sorry it is late… better that than never)

As we enter 2018,  Equillibrium thanks every one of you who has purchased goods from us.  Because of you we reach for more and are able to exist as a brand you can trust in sustainable fashion.

As the year comes to a close,  we reflect on our impacts from sales in 2017 and set new goals for 2018.  Our donations toward sustainability in 2017 break down as follows: (links to non-profits under the “Activism” in our menu)

50% Western Environmental Law Center

25% Earth Justice

12% Mission Wolf

8% Humane Society of the United States

5% The American Red Cross

We are so grateful to do what we love and be supported in not only our creations,  but our integrity in how we design, source, and produce sustainable high fashion street wear and accessories for you.  Again,  many thanks and continued returns.

We wish you Happy Holidays!  Have a Happy Hanukkah,  Merry Christmas, and Happy New Year! May there be peace on Earth and good will to all…

SK8 2 CR8 in style with Equillibrium …

Hard to believe summer is around the corner when we just got record snow fall in Colorado.  However,  it is almost here and we have some upcoming events we’d like to promote…

First,  is the Annual Dave Tuck Skate Jam in Ann Arbor, Michigan.

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Here is a nice commentary explaining who Dave Tuck is,  why his jam is in MI,  and what the event raises money for by Josh Meisler-  the event’s Creator,  Coordinator, and Host.   Josh, we thank you for keeping Dave’s essence alive through this kick ass rally to sk8 in his honor.  We cherish and miss you Dave ❤

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The other event we are promoting is a Girl SK8 Jam in North Carolina,  called S.E.S.H. Skate Jam – an acronym for South Eastern Sister Hood Skate Jam.  This event dreamed up by our OG Skate Sister Tamra Church.   The event was inspired to bring Girls who share a love for skateboarding together at all ranges of ages as well as skill levels.This is its kick off year,  it will be rad to see what it grows into for next year!

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Lastly there are Skateboard Camps coming up from Duchess Ride up in Eagle County starting June 4th!  Duchess Ride is a 501(c)3 non-profit who’s mission is to cultivate TENACITY, CAMARADERIE, and CREATIVITY in young girls.  They do great work and we love them for it!  Check out the link to their website for more information.

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Equillibrium’s Blog Intro!!!!

Well, here it is Equillibrium’s blog.  As Equillibrium completes its first DECADE as a premier lifestyle brand in Colorado for high fashion street wear, it is time to acknowledge and respect years of requests to start a blog.

There will be an introduction to what Equillibrium is, how it started/ where we sprouted from, what we are doing, and where we are going. Blog topics will likely fit under the following categories:  FASHION, ART, SUSTAINABILITY, HEALTH, BOARDING: SK8, SURF, SNOW, BIKING/MOTORCYCLES, COLORADO (not in any specific order, all top ranking for Equillibrium).

This blog is to be INSPIRING, FUN, INTERESTING, and a an INFORMATIVE REFERENCE for you to use in deciphering “green-washers” in the market place from the real deal. We’ve noticed a lot of misinformation being portrayed as truth to today’s consumer with play on words. If Equillibrium can clear up confusion by example- it’s an honor!

We want to know what you think… please share your thoughts