Equillibrium’s 2019 Year in Review

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Equillibrium SK8 Heart

Before we do a year in review, Equillibrium would like to thank you for your support! Because of all our customers who purchased from us in 2019, we were able to make donations to the following causes and organizations: Environmental non-profitsWestern Environmental Law Center, Environmental Defense Fund and the Southern Plains Land Trust  , Wolf Activism non-profit Sanctuaries- Mission Wolf, W.O.L.F. , and Animal Rights non-profits- PETA. 2019’s contributions broke down as follows…

64% to Environmental Non-Proft Organizations

30% to Wolf Activism Non-profit Sanctuaries

6% to Animal Rights Non-Profit Organizations

We could not have seeded what we want to see in the world in this way with out you.   You are proof you don’t have to give up being kool and fashionable for being sustainable. Equillibrium is a brand to be proud to wear. It shows you live it, love it, and wear your heart on your sleeve… all expressed through fashion.

Some other highlights of the year were the opportunities to work in collaboration with other artists… it is always great to see good work by all involved. I’d say the finale event for 2019 was our runway segment at Denver Fashion Week this past November.

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Equillibrium Mother Earth Look at DFW// Photo: Robins Photography

It was truly an enjoyable experience to work with Scott Lobben and his team at Rita B Salon. We hope for there to be more runway collaborations in the future! Our segment “FOREVER with the Wild” was a voice for the voiceless on the runway to educate consumers by saying very little… it was inspirational and therapeutic to express the message of today’s ugly environmental species & climate crisis in a beautiful way. That is why Equillibrium uses the runway and fashion as a platform for awareness.  Fashion is a way to express ourselves. Our messaging on the runway speaks volumes for those willing to hear… EQ Snow Leopard

Equillibrium Snow Leopard at DFW2019 Photo: Robins Photography

We are optimistic regarding the Trademark Infringement by Gucci. So far, from our research, we have not seen any merchandise using our Trademarks. It is our impression, our TM protections have stopped Gucci from marketing and selling anything with Equilibrium on it. They promised not to make goods for sale with and we are keeping watch to make sure their promise is kept.

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In other news, our CEO has been hired onto the Fashion Design Faculty at Rocky Mountain College of Art+Design. Deb Henriksen, LEED AP BD+C is their new instructor for Sustainable Fashion. She will also be working closely with the Fashion Design Department Chair to make the overall program more sustainably focused. Equillibrium is truly excited for the outreach, education, and difference to be made through this opportunity in 2020 and beyond.

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Equillibrium will be having exciting news regarding our 20yr Anniversary Celebration in 2020! It has been challenging to create, grow, and sustain a brand from nothing. 20 years in existance and being more relevant than ever as a sustainable street brand in fashion is something to celebrate!!! There will be no shortage of sk8ers, punk rock, and fashion during our favorite time of year at this party! Sign up for our news letter and follow us on FB, Instagram, Twitter, and Pinterest to hear it first!

2019 was a good year and we remain hopeful for an even better year in 2020.  Thanks for showing your support and helping fuel the mission of Equillibrium sustainable street brand.

Equillibrium says to Protect, Defend, Love… everyday!

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It is a concerning time for humanity as we approach Earth Day 2019.  The current Administration is stripping protections to our wild places and wildlife for special interest and profit as man-induced climate change generates extreme weather events further threatening sustainability for many species.

As we wrestle feelings of helplessness and frustration we must stay strong in our opposition of accepting this as a new norm.  We know better and must always strive to do better.  It does not matter everyone is not on board with conscious consumption, it matters that you are and practice it.  Set good intention and see it through at all times no matter what.  Over time this example has large butterfly effects with positive impacts to offset momentum in the wrong direction creating hope to get in the right direction. Never discount that, never surrender.

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Equillibrium is committed…

So many say the actions of one mean nothing, it takes everyone to make it happen…  almost as an excuse to remain complacent.  Remember complaceny kills. The grey area is just as important as the black in white.  In many cases it is more improtant, due to its accessability to implement with baby steps while working toward making big strides. Everyone must start somewhere, and continue growth toward the end goal.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

Equillibrium Flag flying high for sustainable fashion and conscious consumption.

This April, Equillibrium cheers you on at whatever place you are in being a part of the solution toward a sustainable future for life on Earth. Though it is infuriating what policies are being implemented from the White House threatening our Public Lands, Wildlife Reguges (especially in the Arctic),  the Endangered Species Act, the Environmental Protection Agency, etc. ; we must not accept any sense of defeat, but be ready to defend, protect, and continue the LOVE for human health, wildlife, and our wild places. There are no acts too small. They all add up and we must grow in numbers with this common goal. Engage, educate, and activate.  Take the time to learn what is happening, how you can offset it and activate resistance.

Equillibrium Frack Off

Equillibrium Frack OFF : Live it, LOVE it, Feel it, WEAR it!

Overwhelmed? Then, start with one cause like defending our predators: Wolves, Bears, Sharks, etc. / protecting human health: clean air, clean water, clean land, etc. / conscious consumption: sustainable fashion, reducing single use plastics, compost, etc. See where these topics lead you.  Your behavior will change, you will feel empowered not helpless,  and it will become obvious how interconnected everything is.  Small changes you make in your behavior have large impacts over time, as well as spread to better behavior by others by example. Take steps, be consistent. It is never too late, the time is now!  Love your Mother and each other…  be the change. Namaste.  Oi!

Equillibrium’s new Look Book: “Black & White”

With all the hot air flying around,  we would like to empower you…  be the change,  wear your heart on your sleeve,  and NEVER stop acting out through LOVE!

Please take a look,  support a brand walking the walk for over 17 years,  and believe in yourself to be a part of the solution…  enjoy!

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SK8 2 CR8 in style with Equillibrium …

Hard to believe summer is around the corner when we just got record snow fall in Colorado.  However,  it is almost here and we have some upcoming events we’d like to promote…

First,  is the Annual Dave Tuck Skate Jam in Ann Arbor, Michigan.

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Here is a nice commentary explaining who Dave Tuck is,  why his jam is in MI,  and what the event raises money for by Josh Meisler-  the event’s Creator,  Coordinator, and Host.   Josh, we thank you for keeping Dave’s essence alive through this kick ass rally to sk8 in his honor.  We cherish and miss you Dave ❤

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The other event we are promoting is a Girl SK8 Jam in North Carolina,  called S.E.S.H. Skate Jam – an acronym for South Eastern Sister Hood Skate Jam.  This event dreamed up by our OG Skate Sister Tamra Church.   The event was inspired to bring Girls who share a love for skateboarding together at all ranges of ages as well as skill levels.This is its kick off year,  it will be rad to see what it grows into for next year!

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Lastly there are Skateboard Camps coming up from Duchess Ride up in Eagle County starting June 4th!  Duchess Ride is a 501(c)3 non-profit who’s mission is to cultivate TENACITY, CAMARADERIE, and CREATIVITY in young girls.  They do great work and we love them for it!  Check out the link to their website for more information.

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Denver Fashion Weekend 2013 Equillibrium Recap

When we got the invite to show at 303 Magazine’s Denver Fashion Weekend 2013, the answer to Charlie Price was immediately YES! As expected, Charlie delivered. We hope everyone feels we did as well. Equillibrium is very pleased with the end result of the fashion show production… here’s the anticipated video for all who missed it!

YouTube Video of Equillibrium at DFW 2013

YouTube Video of Equillibrium at DFW 2013

For those not familiar with us, we’d like to share a blog we wrote a few years ago about our business ethics and moral code for sourcing materials for our products.  “Equillibrium’s Transparent ‘UP’ Side”

As a leader in conscious fashion design, Equillibrium’s creator and designer, Deb Henriksen, LEED AP BD+C, also got a blog interview from the West Word we’d love for you to check out: Equillibrium Clothing Represents Sustainability at DFW 2013  .

EQ behind the scenes shot DFW 2013

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EQ Behind the Scenes DFW 2013

BIG UPS and HUGE thank U to ALL involved for this gr8 event, Denver Fashion Weekend 2013… We’d like to name a special few: 303 Magazine, Charlie Price, Jonelle, Ramon, and Hallie from Evolution Salon, Mona Lucero, Margaret and Christine Cutter, Lisa Huff, Ben Owens, models: Kelsey, Karly, Wendy, and Madison.

… an equation for LIFE!

ImageThis past weekend was the 6th annual CAMTEST, Dave Tuck Invitational, Skateboard Contest and Jam. Not only was the sk8ing EPIC, but the event continues to embody the times and ties of our history. As a brand, we could not be more proud of our roots. Following our passions in life has lead to who we are today and will be tomorrow. The blood runs thick and the family is only growing.

This leads to a couple of introductions. First, Equillibrium is proud to announce Cara Kruse is now our CORE Sales Representative. Founder Deb Henriksen and Cara have known each other through skateboarding for the past 15 years and counting. Cara’s experiences and training from prior jobs has groomed her perfectly for this position with Equillibrium, and at the perfect time. Besides being heavily focused on outside sales, Cara will also be guest blogging. We are very excited!

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Equillibrium CORE Classics (EQ CC)

Secondly, Equillibrium will soon be launching our new CORE Classic (EQ CC) line this August 2013. Equillibrium Core Classics (EQ CC) will be a static line, available year-round, with select pieces being added over time. This line embodies the timeless street style and energy Equillibrium represents and will be available online, at “CORE Retailers”, and in our show room in Denver, CO. This is an exciting new approach for us in ready to wear, and will reinforce our relevance in street fashion. So far, the line consists of some basic hand bags and accessories, EQ Classic prints on T’s, a “seditionary” button up, and LOTS of black denim pieces (TBA- top secret)! All sourced and manufactured the Equilibrium way, sustainably and ethically… with a heavy dose of handy work and love. There are many exciting plans for Equillibrium ahead; we’ll be keeping you posted!

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EQ will be making its rounds this Holiday Season!

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The Equillibrium Goat Series is made from 100% upcycled hides, no animals are ever harmed for our products.

In the past week we are booked for Holiday Trunk Shows and Markets (since most products are made in house & small batch we will not be doing more than 4), … here’s a look at some of Equillibrium’s treasures and wears we will be peddling…

There will be further announcements with more specifics closer to the dates… so far we will be in Old Town Arvada for SBS Nov.24th (at Lovely Boutique), in Golden on Sat. Dec.8th,

and at Mona Lucero’s Holiday Market on Dec. 15th. We are also thinking about a Holiday Party and Sale at our Show Room in Denver…. ???

Shop Local this Holiday Season!!!!